Fashion D'Lux Commercial

Fashion D'Lux is Charlotte's first luxury fashion show. This is the first year of Fashion D'Lux so when my friend Peter asked if my production company, Strike With Chaos, would be interested in making the promo for the show, of course we were interested.

He said, "Have you seen the Dior commercial with Charlize Theron? I want that." So down.

Lots of hard work is definitely going into making Fashion D'Lux the crème de la crème. First, two of it's biggest sponsors are Nordstrom and Porsche Design. Secondly, they've paired with Label, one of Charlotte's hottest nightclubs and music spots, which is where we filmed the promo. They're also holding model auditions and the after party at Label so you know it's going to be amazing.

The fashion show is August 28th and 29th at the Bechtler Museum in downtown (known to locals as Uptown.. wtf?) Charlotte. The show will feature exclusive looks from the latest collections by Z Zenga, Hugo Boss, Helmut Lang, Carolina Isa and St. John. Not only will the guests of Fashion D'Lux be the first to see the collections, but they will also be the first to shop the collections at Nordstrom. Umm, yes please!

I've got my ticket... how about you guys?

Over the weekend, we filmed the promo for the show (and I can't wait for you to see the final thing). Label was an awesome place to film. Everyone was really gracious and made sure we had everything we needed. We worked with some amazing people from Porsche Design, too. Our lady model, Sophia, came from Porsche Deisgn and is signed with Marilyn's out of Greensboro. She was such a pleasure to work with and is quite the world traveler! I'm a little bit jealous of her 3 months in Toyko. Matt, our male model, came from Nordstrom. We didn't get to his stuff until later than expected and he hung out with us and never complained. He was such a trooper!

I had an awesome time on this shoot and I definitely think everyone's hard work shows. Check out some of the stills and behind the scenes below. And don't forget to catch the final trailer on Strike With Chaos' website on June 21st.

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